Sunday, October 11, 2009

Grower admits photos are falsified to sell plants!

I guess Casa Flora assumed only other industry people would be reading their website, not ordinary gardeners. Check out this page for Heuchera 'Cathedral Windows'. They actually admit
Cathedral Windows was published on the front cover of a popular plant catalog and was an instant success. Even though the photo may have been computer colored enhanced, it caught the public eye and is still asked for by its intriguing name. It’s a nice selection with a network of silver veins and purple patches between veins, but it is not nearly as nice as the cover. Merchandising works!
May have been colour-enhanced? The photos used to market 'Cathedral Windows' show rich deep purple leaves. The photos taken by regular gardeners at Dave's Garden show much less striking dull dark green foliage with a slight purplish cast, with purple undersides and stems.

Casa Flora may think that this type of merchandising works. In the short run, sure, but in the long run, you're disappointing customers and teaching us to never ever buy a plant based on a photo, since unethical companies can easily photoshop a plant into something it's not.


  1. Hmmm - Why do they not know if it's been enhanced?! In any case, thanks for the heads up!

  2. You can't trust anything you see in a photograph these days. However, it's possible that the Casa Flora photo was taken with a polarizing filter on the camera lens -- that would tend to remove any (whitish) reflected light on the leaves so that the purple colour would appear stronger.


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