Grower admits photos are falsified to sell plants!

I guess Casa Flora assumed only other industry people would be reading their website, not ordinary gardeners. Check out this page for Heuchera 'Cathedral Windows'. They actually admit

Cathedral Windows was published on the front cover of a popular plant catalog and was an instant success. Even though the photo may have been computer colored enhanced, it caught the public eye and is still asked for by its intriguing name. It’s a nice selection with a network of silver veins and purple patches between veins, but it is not nearly as nice as the cover. Merchandising works!

May have been colour-enhanced? The photos used to market 'Cathedral Windows' show rich deep purple leaves. The photos taken by regular gardeners at Dave's Garden show much less striking dull dark green foliage with a slight purplish cast, with purple undersides and stems.

Casa Flora may think that this type of merchandising works. In the short run, sure, but in the long run, you're disappointing customers and teaching us to never ever buy a plant based on a photo, since unethical companies can easily photoshop a plant into something it's not.

Heuchera 'Bressingham Hybrid'

Heuchera, known in English as "coral bells", "alum root", or by the genus name, and in French as heuchère, is a genus of perennials native to North America. They are grown for their delicate spires of bell shaped flowers, or increasingly for their foliage; many interesting new cultivars are available.

It looks like this particular cultivar is evergreen. It looks pretty sad right now, but then it looked pretty sad last summer where it almost drowned when it turned out the barrel it was planted in didn't have enough drainage to cope with last years heavy rains. In this new improved location I'm hoping it will take off.

Heuchera 'Bressingham Hybrid': flowers

Heuchera, known in English as "coral bells", "alum root", or by the genus name, and in French as heuchère, is a genus of perennials native to North America. They are grown for their delicate spires of bell shaped flowers, or increasingly for their foliage; many interesting new cultivars are available. I love the dainty red flowers on this cultivar.